Rinaldo Mazzella

Rinaldo Mazzella founded OREVYA while attending college in upstate New York.

With an interest in fitness, wellness, and consumer brands, he began to notice a gap in the energy drink market. Many existing products seemed built around a specific identity: the hardcore gym enthusiast, the competitive athlete, or the intensely health-conscious consumer. While those products serve their audiences well, he believed energy could become more inclusive, social, and adaptable to everyday life.

That idea became OREVYA—a modern beverage brand designed for work, studying, movement, and time spent with friends and family.

The inspiration is personal, too. Rinaldo knows firsthand that caffeine is never one-size-fits-all. Some people want a stronger boost, others prefer something lighter, and some want the experience of a sophisticated social beverage without caffeine at all. OREVYA is being developed around the belief that people deserve more than one option—and more than one identity—in how they find their energy.

Currently in its early development stage, Rinaldo is shaping OREVYA through feedback, product research, and conversations with beverage specialists. The goal is simple: create a drink that feels welcoming, looks distinctive, and fits naturally into more moments of everyday life.